With back-to-school shopping underway, retailers are using Barbie to jolt sales of nonessential items that have tumbled since the Covid-19 pandemic. Bloomingdale’s has a pop-up store with exclusive Barbie-inspired merchandise, while Kohl’s is selling a line of collegiate Barbie dolls in the team colors of various universities.
The doll has built-in recognition, nostalgia that resonates across generations, and baked-in free marketing in the form of the movie. But will it boost sluggish discretionary spending?
Barbie hoop earrings, perfume, and jumpsuits are among the many items on sale as retailers try to capitalize on Friday’s release of Mattel’s new Barbie film. Despite concerns about higher prices and slowing consumer spending, retailers have jumped at the opportunity to persuade adults to buy Barbie-themed merchandise with an emphasis on pink. Several large brands, including Macy’s flagship store Bloomingdale’s and beauty brand Ulta have launched Barbie-inspired lines, while fashion retailer Rue 21 offers apparel and accessories designed to inspire play in a world of sequins, rose gold and rhinestones.
The Barbie movie has revived interest in the doll, who has been accused of pushing unrealistic beauty standards on girls. The live action film aims to balance homage and biting satire with the doll’s history as a force for female empowerment, but some critics say it has been tone deaf in its characterization of the iconic character.
With the movie’s premiere in theaters, Mattel has released a wide range of Barbie-inspired products, from dolls to accessories and even a mini replica of her enviable Malibu Dreamhouse. Many of the new releases are geared toward adults, who might want to dress up their dogs or deck out their homes in Barbie colors and prints.
A collection of shoes from the footwear brand Aldo, for instance, are based on Barbie styles and come in a variety of pinks, from hot fuchsia to soft lilac. The shoes are stocked at more than half of the company’s 317 stores and on its website. Meanwhile, the luxury department store Bloomingdale’s rolled out a line of Barbie-inspired women’s clothing under its private label Aqua with a limited run of merchandise in nine stores and online. It also offered a Barbie-themed pop-up shop.
Similarly, jewelry maker BaubleBar collaborated with Barbie creator and designer Shelly Williamson to create a series of earrings and necklaces that look like they came straight from the doll’s collection. The line, which includes a heart-shaped necklace with matching earrings and a ring that reads “Love Is Sweeter Than a Rainbow,” was available through July 20.
Home decor and fashion brands are also jumping on the Barbie bandwagon. HGTV’s reality TV competition show “Barbie Dreamhouse Challenge” debuted this month and showcases eight teams of designers who transform an actual home into a Barbie-inspired mansion. The shows are drawing viewers in droves and have helped the Discovery-owned channel’s ad sales, according to ratings tracker Nielsen.
More than 100 retailers have teamed up with the Mattel brand to offer Barbie-themed clothing, beauty and other merchandise in an attempt to lure adult shoppers. The line of Barbie-inspired merch from Beis, for example, includes a Barbie-themed version of its Mini Weekender, The Rollers cosmetic case, Travel Wallet and Passport and Luggage Tag Set.
The Teacher Barbie Shirt is a great way to show off your love for teaching.
If you love Barbie and teaching, then this is the perfect shirt for you. It’s a great way to show off your passion for both and it makes a fantastic gift for any teacher. The shirt features a Barbie doll with an arrow pointing to the words “This Barbie is a Teacher.” The design is eye-catching and will definitely get attention in class.
Teachers are incredibly important and make a huge impact on their students’ lives. They are superheroes in their own right, and it is important that we show them appreciation. This is why we created the Teacher Barbie Shirt. It is a fun way to let teachers know that we appreciate them and the hard work that they do.
The shirt comes in a variety of sizes, so you can find the perfect one for yourself or for a friend. It is made with high-quality materials and is sure to last a long time. The shirt is also available in a variety of colors, so you can choose the one that best suits your style.
When you are purchasing the Teacher Barbie Shirt, be sure to read the description carefully. This will give you a better idea of what size it is and how it will fit. The quality of the material is also important, as it will affect how comfortable it is. The t-shirt is made of 100% ringspun cotton, so it will feel soft and smooth on your skin. The t-shirt is also breathable, so you will be able to wear it comfortably in any environment.
The Teacher Barbie Shirt is a great way to show off your love for Barbie.
If you are a teacher and love Barbie, then this shirt is the perfect way to show off your love for both. The design is both eye-catching and fun, and it will definitely get people talking. Plus, it’s made from high-quality materials, so it will be comfortable to wear all day long.
The Teacher Barbie Shirt is available in a variety of sizes, so you can find the perfect fit for you. It also makes a great gift for any teacher in your life. Just be sure to include a personalized message when ordering.
This shirt is designed to celebrate the joy of teaching and the excitement of back to school. It features a Barbie-themed classroom with a blackboard, desks, and books. The teacher is dressed in a professional outfit, including a tweed blazer and pants. The shirt also comes with a poster and a mug.
It is made from 100% combed ringspun cotton, and it has a modern fit. The sleeves are finished with bright pink cuffs. The lettering is printed in a stylish black and cream, and the shirt is designed to be both fashionable and functional. This Barbie shirt is a perfect addition to your wardrobe and will help you stand out from the crowd.
Teachers are more than just their jobs; they are heroes. They change the lives of children every day and make a difference in the world. This shirt is a great way to show your appreciation for teachers and their tireless efforts.
This Teacher Barbie Shirt is the perfect way to show your support for education and to share your love for Barbie with everyone. It’s also a great way to encourage your students to love learning and to become the best version of themselves.
The Teacher Barbie Shirt is a cute and fashionable way to show off your love for both teaching and Barbie. It’s made from premium fabrics that are both soft and comfortable, and it features a modern design that will turn heads wherever you go. It’s the perfect shirt to wear to work or on casual outings.